<$&> Magic Of Lights® Illuminates Splash Adventure Water Park For The First Time Ever This Holiday Season – Magic of Lights
Magic Of Lights® Illuminates Splash Adventure Water Park For The First Time Ever This Holiday Season

Splash Adventure Water Park to Debut of Drive-Through Holiday Lights Spectacular
Opening…. November 17 for the Holiday Season!


Affordable for All Holiday Pricing –“One Carload, One Price”
Tickets now on sale at Magicoflights.com


Birmingham, AL – This holiday season will be even brighter, merrier and more colorful as Magic of Lights transforms Alabama Adventure & Splash Adventure into a vibrant drive-through holiday-themed light display. The festive event kicks off November 17th and runs through December 31st.

Produced by Family Entertainment Holdings, LLC, “Magic of Lights” will make its Birmingham, AL debut at Splash Adventure Water Park, featuring dozens of displays, festive favorites, and digital animation, all constructed with millions of individual LED lights to create a memorable holiday experience for the whole family.

“We are excited to bring Magic of Lights to the Birmingham community for the first time ever and believe it will become an annual holiday tradition,” says Ken Hudgens, CEO of Family Entertainment Holdings, LLC. “Our innovative creative team has designed a drive-through holiday wonderland light experience that promises to dazzle and delight guests of all ages.”

“We are absolutely thrilled to be collaborating with Magic of Lights for our upcoming Christmas light show! Their expertise in creating enchanting, immersive light displays is unparalleled, and we couldn’t have asked for a better partner to bring this vision to life. Together, we’re going to create a Christmas experience like no other, one that will leave our guests in awe and filled with the spirit of the season. We can’t wait to see the magic they’ll weave into our park to make this holiday season truly unforgettable!” -Dan Koch, President and Owner

Other illuminated displays include the 32-foot-tall animated Mattel’s Waving Christmas Barbie®, Prehistoric Christmas featuring life sized dinosaurs celebrating the season, and the legendary BIGFOOT® Monster Truck. Created with over two million sparkling lights, Magic of Lights is a nostalgic and festive event everyone will enjoy.

Guests can also stop inside the Jolly Holiday Village, which allows visitors to walk through a magical out-of-car area featuring snacks, Santa and other holiday activities.

A new augmented reality feature will be introduced this year as well to make the magical experience even more interactive, with details set to be released in November.



  • 2+ million lights per Magic of Lights event
  • 6 miles of light cord per Magic of Lights event
  • 3,750 staff hours to set up each Magic of Lights event
  • The steel displays are designed, bent, cut and welded into about 800 frames that are combined in different configurations to create each show’s giant winter holiday scenes. Each frame of each scene is designed using the latest CAD technology and hand built in-house from 15 pages of design specifications each.
  • Each Magic of Lights show uses about 10 miles of steel to build the displays and 10 miles of LED lighting installed inside the displays, there are 10 different colors of LED bulbs used in the shows.
  • Scenes, such as the animated Mattel’s Waving Christmas Barbie, are as high as 32 ft. tall and as long as several hundred feet.


Magic of Lights shines daily from 5:30 – 9:00 PM Monday – Thursday and 5:30 – 10:00 PM Friday -Sunday. Tickets for this colorful seasonal event go on sale October 10th at 10 am and tickets are priced per vehicle.

For a complete schedule and to purchase tickets, visit http://tickets.magicoflights.com/birmingham

Splash Adventure Water Park

Alabama Adventure & Splash Adventure is a family owned, 100-acre, water park and amusement park in Bessemer, Alabama that has been thrilling guests since 1998! Since the Koch Family purchased the park in 2014, Alabama Adventure and Splash Adventure has been two great parks for one price and strives to be the embodiment of safe, clean, friendly, fun.  This continually expanding amusement park and water park combo offers a thrilling blend of adrenaline-pumping rides, refreshing water attractions, and endless fun for visitors of all ages.

About Family Entertainment Holdings, LLC

Family Entertainment Holdings, LLC is a diversified, entertainment holding company that develops family-oriented live events including Magic of Lights ®, an outdoor holiday lights drive-through experience produced at venues throughout North America and Hot Wheels® Monster Trucks Live, showcasing a toys-to-life show of Mattel’s legendary Hot Wheels Monster Trucks show presented across North America, Europe and elsewhere internationally. The Company is headquartered in New York, NY. For more information visit familyentertainmentlive.com.

© Family Entertainment Holdings, LLC 2023